Sara Donaldson's New Sydney Office is a Minimalist's Dream

Lauren Powell

Minimalist, classic, and effortless are not only three words which sum up the headquarters of new online fashion destination,, but also describe the enviable style of its founders—renowned fashion blogger, Sara Donaldson, and her long-time friend and PR guru Georgia Martin—to a tee. The talented pair joined forces after wanting to create a fashion destination that catered for their shared love for refined, minimalist style and so was born (which launches later this month).

Their head office, which is in a refurbished industrial warehouse along in Sydney’s inner city suburb of Alexandria, was recently featured in Gritty Pretty Magazine and is an interior lover's dream: The crisp white walls and concrete floors are complemented with timber and steel fixtures, elegant linen sofas, an abundance of indoor plants, and a coveted edit of furnishings. Scroll down and view what only can only be described as #officegoals.

To take the full tour of this space and read the interview with Donaldson and Martin, head to Gritty Pretty Magazine.

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