Ritz-Carlton Launches an Ultra-Luxury Cruise Line—and We Want In
Start saving your hard-earned dollars: The Ritz-Carlton just announced it's setting sail in 2019. The luxury hotel chain is taking its unparalleled service and resort experience to sea. The small fleet of custom-built ultra-luxurious yachts sets out to blur the lines between yachting and cruising.
While the idea of cruising is not everyone's cup of tea, especially in the high-end market, Ritz-Carlton is determined to change that: "We will be one of the smallest, ultra-luxury cruise ships in the market … and we're hoping to attract those who wouldn't consider a mainstream cruise, but would entertain a highly-curated yacht style experience," Herve Humler, president and COO of The Ritz-Carlton Company, told Town & Country. "Through collaborations with local chefs, musicians, and artists, guests will get to experience the locations in unique and experiential ways, both onboard and ashore."
Why flock to a single exclusive resort destination when you can experience a handful? The ports of call predicted to be on the hotel chain's ultra-curated itineraries include smaller destinations like Capri, Portofino, and St. Barths, which are typically off-limits to larger cruise ships.
Not yet sold? Take a tour of the lavishly built yachts that will overhaul the luxury cruising industry.