Inside Bondi Beach’s Coolest New Lifestyle Store

Lauren Powell

If you’re a fan of iconic London restaurant Sketch’s pastel pink interior (*raises hand*), it’s highly likely you’re going to fall completely in love with Bondi Beach’s newest lifestyle store, PLAYA by Lucy Folk.

Located on Gould Street, the beachside suburb’s coveted shopping strip, the PLAYA concept store is an extension of the Lucy Folk brand. The store offers Lucy Folk jewels, eyewear, cocktail clutches and collections from some of the world’s most sought-after fashion brands, including Lisa Marie Fernandez, Marysia Swim, and Isa Arfen all inside a dream-like space that is as cool, stylish, and engaging as the creative genius behind it, Lucy Folk.

Like Sketch, the petite boutique (which was designed by Folk’s childhood friend and interior designer Tamsin Johnson), is a sea of baby pink hues and brass detailing, with one of the most impressive floors you’ve ever stepped foot onto. When you consider the concrete walls, linen upholstered roof, hand-poured resin flooring, and marble shelving (flown in from Italy), it would be an understatement to say that Johnson and Folk have created a unique fit-out. The highlight? The taco-shaped cabinet handles and door mat—a nod to Folk’s cult friendship bracelets adorned with taco-shaped charms. Scroll on and take a tour inside the shopping oasis.

If you can't make it in store, shop the Lucy Folk collection online

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