First Thing: Pip Edwards Shares Her Morning Routine for Success

Lauren Powell

General Pants

There isn’t much we don’t love about Pip Edwards. The founder of activewear label P.E Nation, famed stylist, and mother, is renowned for her impeccable style, charming personality, and her unparalleled ambition. The fashion industry veteran is undoubtedly one of the busiest women in town, but her motivating morning routine sets her up for her successful days ahead. Read on to find out how Edwards kicks off her day post-sunrise.  

6.00 a.m. Alarm goes off.

6.15 a.m. Finally wake up, check Instagram, and have a morning snuggle with my son, Justice.

6.30 a.m. Fix myself a boiled egg and avocado on toast, then check my emails and my calendar for the day ahead.

6.50 a.m. Get dressed. I like wearing clothes to the office that are easy to put together and comfortable to wear because I never know what the day’s going to throw at me.

7.00 a.m. Get Justice dressed and organised for the day.

7.15 a.m. Leave the house and drop Justice to my mum in Rose Bay—she does the school drop for me. Thanks, Mum!

7.55 a.m. Grab a skim mocha from Bourke St Bakery—I can’t function without it!

8.00 a.m. Arrive at General Pants Co. and catch up on more emails until my first meeting.

8.30 a.m. Commence meetings with the marketing team and buyers on new product and trend stories.

9.30 a.m. Start planning our next photo shoot, which involves casting models, scouting locations, and styling product so we can present our customers with the most relevant trends.

10.30 a.m. Time for my second morning coffee from Bourke St Bakery and to post a cheeky shot on Instagram.

Shop a selection of Pip’s essentials below.

What does your morning routine involve? Share with you below!

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