Pantone's 2018 Colour of the Year Pays Homage to the 1960s Counterculture
Sensing ingenuity and complexity for the year ahead, the Pantone Color Institute has carefully selected Ultra Violet 18-3838 as the Colour of the Year for 2018. The colour authority describes the moody shade as "complex and contemplative," evoking the "mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now," reads its official announcement.
When selecting the moody hue, Pantone drew inspiration from the night sky, the colour's historical association with spirituality and mysticism, and the countercultural undertones evident in Ultra Violet. "Enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance," it continues. "Nuanced and full of emotion, the depth of Ultra Violet symbolises experimentation and nonconformity, spurring individuals to imagine their unique mark on the world and push boundaries through creative outlets." Pantone also selected the hue as a subtle homage to musical icons like Prince, David Bowie, and Jimi Hendrix, who all incorporated various shades of purple into their sartorial repertoires in an effort to express individuality and personality.
As far as the brand's somewhat offbeat or, as some would argue, impractical choice of the colour, Vice President of the Pantone Colour Institute Laurie Pressman offers her own personal interpretation. "The Pantone Colour of the Year has come to mean so much more than 'what's trending' in the world of design; it's truly a reflection of what's needed in our world today."
Get the look with this Missoni Cushion.