This NoHo Loft Is Crazy Popular on Pinterest—Shop the Look

With the dawn of the social media age, a whole new world of interior design inspiration has emerged (and we're so happy it did). Now, instead of visiting large furniture showrooms IRL and tearing out catalogue sheets and magazine centerfolds for ideas, you can shop products online and figure out the best ways to style them with the help of design bloggers and experts on just about every social media channel imaginable.

Most notably, Pinterest has entirely changed the home décor game. It's essentially a digital scrapbook of everything from DIY IKEA hacks to high-street interior design photography all available at the touch of a button. It's also where we find some of our favourite décor inspiration, and it would appear we're not the only ones pinning away our dream home on the site. We recently checked the numbers and found that one of our home tours, in particular, has been a steadily popular post on the platform. It was first published back in February of 2017 and continues to be one of our most pinned stories—with over 500 saves in the last month, alone—even as 2018 comes to a close.

So what is it about this home tour—a feature on Ross Green's New York loft decorated by Homepolish interior designer Jesse Turek—that makes the post just so alluring? We'd like to venture a few guesses. Perhaps it's the perennially cool industrial loft vibe, the location in NoHo, Manhattan, or the sophisticated yet low-maintenance furniture and décor found throughout the space. Take a look at the loft and shop its endlessly trendy style below.

The Edgy NoHo Loft


Sean Litchfield DESIGN: Jesse Turek for Homepolish

One look at this NYC loft and it's clear why the space has garnered so much attention online. The first thing that catches your eye is the stunning exposed brick wall. Often a love-it-or-hat-it design element, the popularity of this home tour proves the trend is here to stay. Along with the textured wall, a spiral staircase adds to the industrial feel of the apartment.

Located in Manhattan, it's also no surprise that there are multiple instances of function meeting form in this urban abode. For instance, a bicycle hung on the wall may be a practical way to save space, but it thanks to a plant situated on top of the sporting equipment, it's clear that it's meant to add to the room's aesthetic. A slender bookcase also looks sleek while providing storage space in the corner.

There's no doubt that you can glean more than a few interior design ideas from this industrial loft. If you can't get enough of this raw, industrial style, shop the look below.

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