This Byron Bay Fashion Store Will Transport You to the Streets of Spain
As soon as you step inside the French doors of Mister Zimi’s Byron Bay store, you’ll feel as though you’ve strolled off a charming cobblestone street while exploring a Spanish old town. You’re instantly greeted with dusty pink, lime-wash rendered walls, a matching chevron hand-tiled counter, an array of earthy tones, and an enviable collection of indoor plants.
The brainchild of husband and wife duo, Jimi and Zoe Paul, Mister Zimi is renowned for creating designs inspired by exotic locations and cultures. And its new store is no exception. The inspiration for the interior came after a recent escapade to Spain where the couple fell in love with its iconic vibrancy. “We have just returned back from a trip to La Muralla Roja in Spain where we shot our latest collection—that was a huge influence,” says Jimi. The space is bold, but relaxed, and completely chic—just like the garments adorning its walls. Scroll down, take the tour and transport yourself to Europe.
MYDOMAINE: Where is the store located?
ZOE PAUL: Corner of Marvell St and Johnson St—next door the famous Bay Leaf Café.
MD: Who designed the space?
ZP: Jimi and I did! It’s part of an old building that was a bar—we have split it in half and a restaurant is taking the other side. We had to be creative with the uneven walls and ceilings which worked out well in the end.
MD: What was your inspiration for the design and style of the space?
ZP: We have just got back from a trip to Spain where we shot our latest collection and that was a huge influence. All the walls are white rendered and look very European.
MD: What do you love most about the space?
ZP: The really high ceilings and the lime wash, pinky-purple wall. Again this was inspired by La Muralla Roja in Spain, which was the location for the shoot of our latest collection. We are so lucky to have the high ceiling, it’s very uncommon in Byron Bay!
MD: What is your favourite item in the space?
ZP: We had the massive tiled counter made—we needed something big to help bring together the large width of the store and super high ceilings—the inspiration came from an old bar that I saw in a shop in Madrid on our recent travels. We used wood for the counter top to bring in the texture and match our wooden racks.
MD: How long have you occupied this space?
ZP: We started work on it as soon as we took the lease and the build took about eight weeks. We have a built a whole new facade so that is what took a lot of the time and planning.
MD:How would you describe the environment and culture of the store?
ZP: It’s very different for Byron Bay. It looks like no other store there, especially as we were fortunate to be able to build a new facade to give it a new look. It’s open, bright, breezy and has a lovely feel. Customers have been staying longer in the store as it feels homely with the rugs and furniture, as well as warm with the lighting throughout. We are next door to the busiest cafe in Byron, Bay Leaf, so there are lots of people coming through with their take away coffees; it’s a great atmosphere!