This New Website Is a Chic Mother's Dream Come True

Dana Covit

Cool mothers and mums-to-be, listen up. A new website from a duo of lady bosses is changing the game, offering an online shopping and content destination for the modern mum. Meet MINIMODE, a commerce and editorial destination for mum and baby, from two New York City mothers with style for days. MINIMODE curates the best clothing, accessories, décor, beauty and more, from a variety of beautiful boutiques, bringing together shopping for your little one and yourself under one, super-convenient roof. Think: brands you'd just as quickly find at Net-a-Porter or Barneys alongside sweet plush mobiles and cosy crib blankets.  t also boasts editorial features, like a recurring Mum Crush interview series where creative women are spotlighted. We chatted with co-founders Colleen Crivello and Maria Benetos, a designer and media exec, about mum style and why the parenting space needed new life.

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