The 5 Qualities You Need to Succeed, According to an Advertising Executive
In honour of our co-founders Hillary Kerr and Katherine Power’s latest book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($19), we’re running an interview series featuring 17 questions (to parallel the book’s 17 chapters) about the work lives of inspirational female leaders who are at the top of their fields. So far, we’ve tapped Lisa Messenger, Pip Edwards, Kelly Wearstler, and more. Next up? Mim Haysom.
It may be overused, but #GirlBoss is the by far the best way to describe Mim Haysom. Not only is she the general manager at one of the country’s biggest advertising agency’s, M&C Saatchi, but she is recognised for her work in finding new ways to move the industry forward, is an active mentor, and has been a guest speaker at leading industry events such as B&T Women in Media Forum, The Future Leaders Summit, and The Collective Start Smart Conference.
The highly regarded advertising executive and mother-of-two believes that culture is the secret to a company’s success and holds a high focus on training and attracting world-class talent. Read on find how she stays ahead in such a fast-paced industry, the qualities she believes you need to succeed, and the best advice she’s ever been given—read on.
I’m the General Manager at creative agency M&C Saatchi in Sydney. My role is to manage client relationships, run the business side of things, and to make sure we are developing great creative ideas and customer experiences for our clients, that deliver impact and business results for them. I’m pretty lucky—it’s a challenging role that changes everyday, in a really dynamic industry, with brilliant, smart, fun. and creative people surrounding me everyday. Doesn’t sound much like work does it?
1. Passion for creativity.
2. Curiosity and a desire to challenge the status quo.
3. Emotional intelligence, to understand and know how to get the best out of people.
4. Strategic capability, and the hunger to solve clients’ business problems.
5. Great communication skills. After all, we work in the communications business!
There are so many great things happening in our business right now it’s hard to choose. We are constantly changing how we work with our clients, and the capabilities we can offer them. Recently we acquired Bohemia (media company) so integrating media capabilities into our business is really exciting for our clients and us.