McDonald's Turned Its Arches Upside Down—and This Woman Is Having None of It
In honour of International Women's Day, many companies have taken the opportunity to celebrate women, whether that means creating Barbie dolls after real, inspirational women or donating profits to organisations that support women. McDonald's decided to offer a symbolic statement in support of women by flipping its iconic arches upside down, creating a W. Although some might view this as a nice gesture, one Twitter user has voiced an opinion about the presentation that likely reflects the thoughts of women everywhere who prefer action to symbolic gestures when it comes to equality. According to her tweet, she thinks there is much more large companies like McDonald's can do to support women: "Maybe a living wage? Better family leave? A career path forward in the face of automation?"
"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honour of the extraordinary accomplishments of women everywhere and especially in our restaurants," McDonald's Chief Diversity Officer Wendy Lewis said in a statement. However well-intentioned this decision may be, it's clear that women are interested in more than statements and gestures like this. International Women's day may happen just once a year, but people are fighting for equal rights 365 days a year, and it takes far more than publicity stunts to accomplish real change.