This New Zealand Lingerie Store is an Interior-Lovers Dream

Lauren Powell

Simon Wilson

Intimate, modern, and romantic are three words that sum up coveted lingerie label, Lonely. And the same could be said for the brand's two New Zealand retails stores that have sent us into a Pinning frenzy.

Located in Auckland’s inner city suburb of Ponsonby, and also the country’s capital, Wellington, the stores—which opened late last year and 18-months ago respectively—epitomise the brand’s distinctively sophisticated aesthetic. Both spaces are minimalist and sleek, but exude an inviting warmth (apt for the location’s cooler climate), thanks to its textured finishes, mixing of metals, and the curated collection of furnishings that belong on an Instagram feed—stat.

We’ll be replicating the combination of soft, blush pink linen fabric, subtle hints of gold and brass, teamed with warm grey and marble surfaces—talk about dreamy.

We spoke with Lonely’s creative director, Helene Morris, to find out how they came to create such heavenly spaces. Scroll down to take the tour.

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