Lego Is Getting Its First Makeover in 50 Years
In an effort to reduce its footprint and up its sustainability, Lego is about to undergo a bit of a makeover, the toy manufacturer's first since 1963. In 2014, the iconic maker of blocks and building sets used 77,000 metric tons of petroleum to manufacture 60 billion bricks and other pieces, a statistic that astounded environmentally conscious folks everywhere.
In order to tackle the issue, in a project that has been given a 15-year duration, Lego executives are assembling a team of materials specialists to look for alternatives to all that plastic, exploring raw materials such as agricultural waste derived from plants.
According to The Wall Street Journal, "some 55% of global online consumers say they were willing to pay more for products and services from companies committed to positive social and environmental impact." But rest easy: In case you're starting to feel nostalgic and are already lamenting your lost childhood, the goal is to make new blocks that look exactly the same as those we all know and love.
What do you think about Lego's plans to revamp? Tell us in the comments!