The One Piece of Advice Lara Worthington Would Give All Entrepreneurs
What does success look like in today's day and age? It's a question on the lips of most business owners trying to get ahead in competitive markets, and, frustratingly for some, it doesn't have one answer. As more and more women seek to "have it all" the idea of success has become that much more diverse. Still, it pays to reach out to women who've achieved their version of success for advice. And who better to ask than one of our favourite Australian businesswomen? Lara Worthington has grown her beauty brand The Base from, well, the base up. She also happens to be a mother, which means she's done it whilst juggling other priorities. Inspiring? Very. So, want to know what her number one piece of advice is for entrepreneurs? In a recent interview with An Organised Life Lara revealed the guidance she wishes she got, plus what success looks like for her. Spoiler: It's all about the customer.
AN ORGANISED LIFE: What gave you the confidence to start The Base and how did you know the time was right?
LARA WORTHINGTON: I think it came at just the right time when I was about to move overseas, and I wanted to own what I was doing. Emotionally, I always had a lot of people working around me like managers, agents etc. and I was used to being the 'face' of other brands, but when I went home, I wasn't feeling fulfilled and felt like something was missing. I said to my boyfriend at the time (husband now), "I want to create something that I own and can work at, grow and learn from."
Now…I do the production, the development, I go to the factories, I come up with the ideas, on everything, I do the social media—I’m extremely hands on and I think it’s a great way to start a business, you can eventually out source when the time is right. I don’t know everything - and I think there are a lot of people out there who are extremely good at their job. It’s all about knowing your own and other’s strengths and weaknesses. Being around a good team of people is great and The Base Team is slowly growing.
AOL: What has been your highlight and your most challenging moment to date as a business women?
LW: Highlight wise—I think the e-commerce side of the business and the customer relationship is the most filling. With online now I get that direct customer experience, and for me it gives me so many ideas for new products etc. based on their reviews and feedback. I love hearing what they like and dislike, and for me that has been the most amazing thing. Personally getting a direct customer relationship that I feel like you don’t get that with retail stores.
AOL: What is the one piece of advice you would give budding entrepreneurs thinking of starting a business?
LW: I think everyone is always asking, "Where do i start?" For me I literally just started. And I think having the confidence in your idea and to just begin is a very powerful and important thing. We are also very lucky now to have social media and those kind of outlets to showcase small businesses, which can help get your brand off the ground a lot quicker compared to 10 years ago.
And my other piece of advice would be… do what you love, it should never feel like work.
Head over to An Organised Life for the full interview and then shop these products from The Base below.