This Is What Happens When Jeremiah Brent Decorates a Beauty Boutique

Sacha Strebe

If you follow MyDomaine closely, you'd know that we're big fans of Jeremiah Brent. We recently featured his stunning L.A. home with husband, Nate Berkus; adorable daughter, Poppy; and son, Oskar. We died and went to creative heaven at seeing inside his home pottery studio, and we swooned over his re-design of our editor's small NYC apartment. So naturally, when he was tasked with rethinking what a beauty boutique looks like for clean skincare brand, True Botanicals, we knew it would be good.

As per usual, Brent managed to exceed our expectations with the brand's new San Francisco concept store. The 1800-square-foot boutique will double as an event space and a place for women to gather and connect. For Brent, the brand ethos and aesthetic provided ample inspiration for the store design and you can see that in the organic materials, shapes, and textures used throughout.

"We aimed to create a space that felt layered, holistic and rooted in the ceremony of self-care and self-awareness," he tells me. "The brand exudes a playful sophistication, and we really wanted to translate that energy through the interior design." Read on to take the tour and hear more from Brent and True Botanicals founder, Hillary Peterson.

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