18 Home Décor Brands We Discovered Via Fashion Girls on Instagram
When it comes to keeping a pulse on the best home décor brands around the globe, we've discovered an unlikely source of interior design inspiration: Instagram. While the app has become a destination for learning the latest fashion trends, eyeing beautiful recipes, tapping into a bit of wanderlust, and spotting stunning interior spaces, it's also proved to be a great place to discover décor brands—and not just from interior design accounts.
We've found that some of our favourite fashion girls of Instagram often offer their followers a peek into their trendy homes and their digs are just as stylish as they are. They're editors, influencers, stylists, entrepreneurs, and we're just as interested in learning where they found the artwork hanging in their apartment as we are curious to know what shoes they're wearing.
Some of our favourite fashionable Instagrammers like Brooke Testoni and Freddie Harrel have an eye for décor, and they have proved it by displaying their chic interiors and (true to Instagram form) tagging the brands and retailers they turn to for their home goods. Knowing this, we did some research (stalking) and discovered a few amazing brands based in the U.S., France, the U.K., and even Australia. From vintage spots to high-street online brands, here are 18 home décor brands we're newly obsessed with thanks to six fashion girls who know how to style a room just as much as they know how to style their outfits.
Brooke Testoni is a seriously fashionable stylist, writer, producer, and creative director. After a decade in the fashion industry, we'd trust her for styling advice but her Instagram also has us looking to her eye for interior design inspiration. She often posts images of her own place, as well as interiors she loves from other designers. Here are a few brands we gleaned from her tagged photos.
Anne-Laure Mais Moreau
Fashion influencer and designer behind her own brand, Musier, Anne-Laure Mais Moreau is the epitome of effortless French girl style. This is true when it comes to both her fashion and interior design aesthetic. Her apartment is a mix of modern pieces and vintage finds for a perfectly imperfect look that we can't get enough of. This is where she shops.
With experience in digital strategy and personal styling, Freddie Harrel's fashion blog and Instagram are not only filled with fashion inspiration, but also with positivity and confidence-inducing content. She's known for her big smile, fun clothing, and bright interiors. Shop her home décor style.
Lucy Williams is a model and influencer who we've long been fans of for her dreamy travel photos and editorial shoots. On occasion, she welcomes followers into her home, displaying her contemporary, eclectic style. Here are a few brands we discovered on her profile.
Aussie style blogger Sara Crampton has a refined tailored look when it comes to both fashion and design. Her minimal, neutral living is one of our favorites, so we gleefully perused her Instagram to learn just where she finds her classic furnishings.
SMITHMADE Joe Loveseat ($1100)
A collaborative furniture store and design space on the Northern Beaches of Sydney Australia, SMITHMADE features highly curated essentials sourced from local artisans like this loveseat. It would look stunning in a minimalistic living room like Crampton's.