IKEA Wants to Bring Back This "Ugly" Décor Trend—Thoughts?

Sophie Miura


Our sister site Who What Wear declared in May that 2018 is the year of "ugly" fashion trends. Now, it seems the décor world is taking a similar stylistic route. Recently, we've noticed a rise in home décor trends that reference historic prints and styles to create a sense of nostalgia: rattan furniture, dubbed the "grandma" micro-trend, dominated Anthropologie and Urban Outfitters, and maximalism took center stage as designers moved away from sleek, minimalistic silhouettes. The term isn't negative, per se; it just refers to trends that break the rules and resist conventions.

The next iteration of "ugly" decor trends? Faded florals. Today, IKEA released the first images of its winter 2018 collection, revealing a lineup of upholstered furniture, artwork, tableware, and accessories emblazoned with traditional floral prints. The ethereal editorial featured a historic, British-inspired mansion with a dusty mantelpiece, peeling wallpaper, and four-poster bed. There's a hint of nostalgia that makes the products accessible and appealing—no doubt part of the reason so-called "ugly" trends are on the rise. 

IKEA isn't the first brand to champion nostalgic florals as a trend to watch. Urban Outfitters recently teamed up with British textile brand Laura Ashley to release a limited-edition line of floral attire that will remind you of your childhood. Saint Laurent also backed the trend with the release of a blue Hawaiian shirt, sparking the retro print's return.  

Are faded florals the next big trend destined for a comeback? If IKEA's latest collection is any indication, the answer is a resounding yes. 

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