IKEA Thinks Our Toilet Brushes Are Heroes

Dana Covit

We adore IKEA for many reasons: Its beloved bookshelves, innovative furniture solutions, and covetable designer collabs to name just a few. But what about those lesser-lauded items that we use day in and day out?! What about the little guys? IKEA's latest campaign (which includes a dedicated Twitter account) wants us to remember the workhorses of our homes: the hooks, hangers, and, yes, toilet brushes that silently and selflessly offer their services. Watch the tribute video now; And if you've ever wondered about the dramatic power of a cinematic voiceover, this commercial (which features English actor Terence Stamp) will solidify it quite plainly: We're pretty sure we got chills.

What's your home's hardest worker? Tell us in the comments!

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