Here's How Successful Women Use Their LinkedIn Accounts

Nicole Singh

The concept of spring cleaning your career has popped up as of late, and recently, POPSUGAR Australia brought to light the notion that you need to constantly be thinking of ways to avoid hitting a professional plateau and coasting through your nine to five grind. A widely used tool that helps most women leverage new opportunities is LinkedIn. And though most people have likely curated the perfect account according to your expertise and nailed the appropriate etiquette for the platform, since launching in 2003, LinkedIn has become far more than an online resume, instead rapidly growing into a professional utopia with ever-growing resources that can help you find a new job, as well as get that well-deserved promotion. So, to make the most of the expertise out there here's how you can use LinkedIn to successfully stay competitive in your field and elevate your skill set.


Thanks to the digital age, strategies, ideas and company direction can pivot almost instantly, which makes keeping up-to-date crucial to any career type. Earlier this year, LinkedIn launched Trending Storylines a curated interest-based feed that surfaces stories based on your data from influential publishers and editorial voices allowing new insights to form your decisions and allow you to be at the forefront of every strategic decision.


A key factor to staying relevant and nimble in your role is up-skilling. But, taking time off work to invest in costly courses can easily become to-dos that never eventuate. LinkedIn Learning provides business, tech and creative lessons taught by experts all in the form of a website and app. Whether you are after a leadership brush-up, or, want to add graphic design skills to your resume, LinkedIn Learning has more than 4000 courses available at your disposal. While there is a monthly or yearly subscription fee, your workplace can also register for the entire company, and with a wide-reaching school of expertise, you're bound to get bang for your buck.


Ever seen a presentation at work that inspired you to dig deep and meet your goals? SlideShare is another app created by LinkedIn that lets you explore 15 million presentations, videos, and infographics about everything from social marketing, to recruitment strategies, and everything in-between. Each layout is beautifully designed and you can even save your favourites to read later.

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