Using This One Word Will Make You Irresistibly Persuasive

Kelsey Clark

There are certain situations in life in which your choice of words can quite literally define your future—during a job interview or when asking for a raise, for example. As any writer or linguist can attest, words are powerful, and the way in which you string them together can say a lot more about you than you think.

Thankfully psychologist Elizabeth Stokoe, professor of social interaction at Loughborough University in the UK, has identified the one word in particular that grants you the finicky powers of persuasion. Stokoe, who specialises in conversational analysis, regularly transcribes everyday conversations in an effort to understand their "linguistic and social components," according to New York magazine's Cari Romm

Through her research, Stokoe has picked up on the persuasive power of the word "willing." In a recent speech at festival-slash-conference Latitude, she told the audience to follow up a rebuffed request with the word "willing" in order to change the person's mind: "If you ask someone, 'Are you interested in mediation?' they might say yes or no. But if you ask them if they're willing to mediate, that requires them saying something about the type of person that they are," said Stokoe as quoted by Romm. "So if we change words, we change outcomes." 

Do you use the word "willing" when asking questions? Share your verdict on this theory below and shop this book on persuasive language.

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