12 Stunning Fashion Flagship Stores Around the World
While online shopping shows no signs of slowing down in the digital age, there’s nothing quite like the appeal of the in-store experience, especially when its interior resembles a work of art. Perhaps the fairest of them all are the luxury fashion flagships, über-cool stores that truly showcase the brand’s style and story in all its glory. This is where the most elite architects collaborate with the world's best designers to create elaborate high-end boutiques you don’t want to leave. No expense is spared to ensure these state-of-the-art stores are pinned firmly on the global fashion map and in the hearts of their high-spending consumers. Scroll down to see some of our favourite flagships from around the world.
When Balmain chose London to open its first flagship outside of Paris, the buzz was palpable. The Mayfair space was eagerly anticipated by its British clients, and the brand certainly didn't disappoint in the style stakes. Creative director Olivier Rousteing worked with famed interior architect Joseph Dirand to create the elegant space. The pair kept the Parisian refinery the brand is known for while translating it perfectly to a British audience. “The concept behind the design for Balmain’s original address was to create a uniquely elegant space—a Parisian townhouse—where the house founder, Pierre Balmain, would have been very much at home,” explained Dirand. “This London flagship translates that French refinement into an English vocabulary. I like to think of this new address as the founder’s second home, Pierre Balmain’s London pied-à-terre.”
The laid-back vibe of Australia has hit the equally chill shores of Venice Beach, Los Angeles, with the opening of the new Bassike flagship. The signature relaxed style of the Aussie clothing brand is a perfect fit for the cool California customer, and the interior reflects the light, bright environment of the region too. Design duo Deborah Sams and Mary Lou Ryan worked on the L.A. outpost with Sydney-based architect and designer Kelvin Ho of Akin Creative, which was also responsible for the design of all their Australian stores. The open-plan interior is flooded with natural light, warm wood accents, and a very cool, easy vibe.
The pared-back aesthetic of French fashion house Céline sits comfortably in this chic and modern space. The luxury London flagship at number 103 Mount Street features a dark Iroko wood–framed façade and an extraordinary marble patchwork parquetry that includes 12 different variations of the stone, inlaid with semiprecious stones. Designer Phoebe Philo worked with Danish artist Thomas Poulsen of FOS. “Collaborating with Céline marks a high point,” he told The Telegraph. “Design has always been a part of my artistic frame, which by its nature is part of fashion’s.”
It doesn't get more glam than Charlotte Olympia's London flagship in Brompton Cross. This is an absolute showcase of the brand's over-the-top yet feminine style, with blush walls and floors, gold trim, bright pink seating, and a pale wood herringbone floor that truly give life to the footwear on display. It's sleek and insanely chic.
When one of London's brightest design talents opened his first flagship, the fashion world paid close attention. Renowned for putting an unexpected twist on his creations certainly added his signature flair to the boutique, which resembles an art gallery more than a clothing store: fresh, white, clean, and extremely minimalist, with perspex shelving that creates a barely there appeal, as though the accessories and clothing are hanging in space.
Comme Moi designer and Chinese supermodel Lu Yan certainly has an eye for design. Working closely with Shanghai-based designers Neri & Hu, the brand created a truly stunning flagship in the Chinese capital to house her luxe yet relaxed clothing. The bare concrete walls are complemented by silver-gray terrazzo floors with oak inserts for an industrial vibe that doesn't stray too far from a feminine aesthetic.
When Emilio Pucci does anything, the brand takes it to the max. Case in point: the exquisite two-story flagship in Milan’s exclusive Via Montenapoleone. Former creative director Peter Dundas worked with Paris-based architect Joseph Dirand on the Palazzo concept that breathes new life into the Italian brand while keeping the heritage very much alive.
When Erdem Moralioglu created the first flagship for his self-titled label, he wanted it to speak to the Erdem woman. “The idea was to create a space about my woman—her pied-à-terre in Mayfair, it is her environment,” Moralioglu told Harper’s Bazaar UK. “It belongs to her.” The Mayfair beauty is a sight to behold. Architect Philip Joseph evoked the mood of the house by creating an environment that women truly want to dwell in. “It’s about the mood and the complete experience, not the transaction,” said Joseph.
Renowned globally for his decadent, couture-like garments, Giambattista Valli is no stranger to decadence. So of course his fashion eye translates seamlessly into interior design seen here in his elegant flagship located in the heart of the Milanese Quadrilatero. Valli worked with architect Luigi Scialanga, who also designed both of his Paris boutiques. Valli believes “a store is the best way to show one’s own world, its philosophy, and the lifestyle which comes with it,” which is more than evident in this decadent space.
This divine Missoni flagship on rue Saint Honoré in Paris is every bit as bright and beautiful as their colourful collections. Angela Missoni and Spanish architect Patricia Urquiola worked together on design concept incorporating parquet flooring, multicoloured marble walls, and slatted timber screens. Missoni told Wallpaper she always wanted their “boutiques in every city to have a different interpretation,” and this one is certainly a “nod to classic French palaces and gardens.”
Miuccia Prada has a style all her own and her unique interpretation of fashion has won fans worldwide. So when her new Miu Miu Aoyama flagship store earlier opened this year, the industry couldn’t wait to take a peek. Architects Herzog & De Meuron, who also designed the iconic Prada Tokyo Epicenter building, created a simple stainless steel box style store from the outside with a truly remarkable interior inside.
When Hedi Slimane took over creative direction for the YSL house, he had a very different vision in mind. He decided to showcase that globally with his statement flagships, including this bold art deco–inspired flagship boutique on the famous Faubourg Saint-Honoré. Multiple mirrored panels expose the wall-to-floor marble and a collection of Bamana Suruku masks from Mali.
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What’s your favourite flagship around the world? Do you have a must-visit boutique you absolutely love? Please share it below.