INF / Network: Meet Erin Maxwell
Meet our INF / Network, a highly curated roster of some of Australia’s most respected voices in fashion, beauty and lifestyle. We will work closely with these women to bring you a fresh perspective, and offer them an opportunity to create content outside of their traditional categories. Perhaps you have always loved Sara Donaldson’s style, but you're keen to know more about her beauty routine? Or maybe you love Kelly Muller’s parenting advice, but want to know more about her fashion tips? We’re opening the door to give these inspirational women an opportunity to share more with you.
It’s time to meet… Erin Maxwell of Love Shop Share.
*After organising three kids and two dogs for the day*
In the morning, it’s a quick coffee, sprinkle some of The Beauty Chef Glow Powder ($60) over my breakfast, check emails, post content on the site and social, have a quick scroll through my social feeds to get me in the zone, and then prep for the days photography and content.
But before any of that I always get dressed and ready. I work from a home office, and once I am in the zone and have started, it’s 3pm before I know it so I need to get dressed for the day. Or else it’s awkward when my delivery guys (that I am on a first name basis with) see me in pyjamas all day!
In the evening, it’s always about emails, so I get a chance to sit down and reply and plan for any events and appointments. After that the internet is mine! This is my Zen time/therapy. Sourcing inspirational images, forever editing images (which I love), finding stylists, street style outfits, decorators, photographers, and travel imagery on social media and blogs.
I would say I am my most productive at night.