The Secret Behind This 24-Year-Old Food Blogger’s Success

Lauren Powell
by Lauren Powell


At the tender age of 24-years-old, Ella Woodward is author of the fastest selling debut cookbook in history and the proud new owner of gourmet deli, Mae Deli, which has just swung open its duck egg blue doors in London’s prestigious inner-city suburb of Marylebone. Not bad for 24, not bad at all.

Woodward is the mastermind and self-confessed culinary lover behind food blog phenomenon, Deliciously Ella, and is renowned for her delicious, but easy recipes that are created from natural, plant-based ingredients. With a combined social following of 1.4 million, Woodward is a force to be reckoned with and the definition of inspiration for all career-driven millennials world-wide.

Her secret? Woodward humbly puts her success down to her accessible approach and pure love for the industry. “I’m very honest in the way that I write and I think people like that,” Woodward told Beauty and Well Being. “I want to feel accessible to everyone and I think that helps my readers feel that they can make small changes to their diet, which is great.” Adding, “If I can spread health and happiness with anyone then this is a success!”

Scroll down to take a tour of her charming new deli and shop her bestselling cookbook below.

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