Step Inside Burberry’s Beautiful New Sydney Store

Lauren Powell


British luxury fashion house, Burberry, has just swung open the doors to its newly refurbished Sydney flagship store and it’s every fashion girl’s dream.

Located in a charming heritage building in the heart of the city’s CBD, the retail space features the latest in design innovation and digital technology—unsurprising from the pioneering brand renowned for disrupting the fashion industry time and time again. 

A team of the most experienced architects, designers, and engineers in town brought to life the vision of Burberry’s Chief Creative and Chief Executive Officer, Christopher Bailey—and the result is one shopping experience you’ll never forget. The space offers customers a multi-sensory experience and world-class service—the Burberry Retail Theatre provides audio-visual experiences and in-store digital screens; The Burberry Scarf Bar features 30 designs available for monogramming; and the Burberry Private Client Lounge provides a tailored personal shopping experience—if you need us, you know where to find us.

Scroll down and take a tour through the breath-taking space.


Courtesy of Burberry


Courtesy of Burberry

To experience the beautiful fit-out for yourself (and to shop the largest Burberry product range in Australia), head to 343 George Street, Sydney, or if you can’t make it into store, shop online.

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