February 14, 2014Home Tours
Public Relations: Bollare's Stylish New Office
THE DOSSIER: NAME: Alle Fister. TRADE: Founder of Communications and Style firm, Bollare. VIBE: Bold, fun, decidedly on-trend. WHEREABOUTS: West Hollywood, CA After honing her PR chops at online shopping giant, Shopbop, Alle Fister decided to try her luck with a solo venture. Eight years later, the gamble has paid off. Fister's bi-coastal company, Bollare, is considered one of the go-to public relation firms for fashion and lifestyle brands and currently counts Lacoste, Roche Bobois, and Kevyn Aucoin among its clients. In fact, Bollare got so successful, it outgrew its L.A. office. "As much as we loved our old location, we were looking for a larger scaled space to accommodate our growing team," Fister says. After purchasing a 15-room office suite with "oh-so-coveted parking," she embarked on a renovation process with a "design dream team" (see below). The resulting space is a perfect compliment to Bollare's style savvy culture and represents not only their own company identity, but those of their clients as well. It was essential that the new office reflect the personality of the Bollare brand and their fashion-forward clients. "We knew we wanted to create a dynamic and inviting space that would serve as a showcase for our brand partners and a resource base for bloggers, editors, makeup artists, stylists, and Hollywood talent," Fister says. "The whole design --from floor plan to furnishing--was conceptualized with our future guests in mind. [We wanted] a space that was beautifully styled, creatively enticing, and always inviting!" The concept for the new space was a collaborative effort between some of LA's best architecture and design minds. "We worked with a dream team," Fister shares. "We're big believers in working with people who are experts in their fields." With plans provided by Laura Donovan Architecture, Fister's husband Don Popkes consulted on the construction and renovation, and interior design input came from Nina Freudenberger of Haus Interiors. Fister and her design team punched up the rooms with bold elements like bright Missoni chevrons, eye-catching rugs, and nature-inspired prints. "We've had the opportunity to work with Fornasetti for several years now," Fister says. "Incorporating their bold malachite print was a must!" As with any properly layered space, the furniture is a blend of old and new: "Cheap and cheerful paired with investment pieces," says Fister. In the conference room, an IKEA credenza received a sophisticated upgrade courtesy of a custom raw edge wood top built by Fister's father. Similarly, the chairs were an Overstock find reupholstered in a painterly print. Perhaps one of the most striking elements, however, is the collection of electric blue and green ornate mirrors in her office that Fister snagged through a One Kings Lane sale. "Talk about perfect timing!," she says. A new office space that balances practicality with fun and inspiring style? Perfect, indeed. Are you a fan of bold prints and bright colours in your home? Share your favourite resources with us in the comments.
Photographs: Chris Patey
|Giant Sputnik Chandelier, $2550, Jonathan Adler||Hanwell Amplifier, $800, Marshall Headphones||Cielo Pillow, $95, Lorena Gaxiola|
|Missoni Oketo Cushion, $280, AllModern||Diapo Dining Table, Price Upon Request, Roche Bobois||Missoni Fleury Rug, $9975, AllModern|
|Malachite Wallpaper, Price Upon Request, Fornasetti||Lisbon Costa da Caparica Far Out, From $250, Maison Grey||Gun Lamp, $1095, Hive|