Clique Media is the content and technology company behind the popular fashion brand Who What Wear (, the leading online platform for premium, shoppable fashion and style content, following the best in celebrity fashion, entertainment, and popular culture. In addition, Clique Media owns and operates MyDomaine (, a lifestyle site that provides the latest information in home décor and living, as well as Byrdie (, which features insight into the world of beauty secrets. Clique Media also exclusively represents a large, curated collection of the top blogs in fashion, beauty, and lifestyle as part of its online sales offering. Through its content-first approach, Clique Media delivers 360° integrated and native advertising programs that drive brand lift as well as sales conversions, all while inspiring readers to discover, shop, and share.

Discover. Shop. Share.

Who What Wear is the fashionable friend that everyone wants. is the leading online platform for premium and original style and shopping content, catering to trend-setting fashion lovers and their followers between the ages of 18-34. This multi-media brand reaches its audience through original web, mobile, and social content, as well as a daily email newsletter. With an emphasis on making fashion approachable and style attainable, connects readers with expert advice while providing tips and insider information from across the world. is the 3rd largest fashion brand on social media, following Vogue & ELLE. Who What Wear was launched by two former ELLE magazine editors, Katherine Power and Hillary Kerr, in 2006 and is located in Los Angeles

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Byrdie is all things beauty

Byrdie is a shoppable online and mobile content platform focused on all things beauty— the best products on the market, to the latest celebrity trends, to timeless and instructional "how-tos." Launched by the creators of, the site gives readers access to expert-information, including celebrity beauty secrets, and insider tips from the world's top hairstylists and makeup artists. Its glossy features and unique celebrity spin position Byrdie as both a resource and an inspiration for those seeking informational and shoppable online beauty content. Byrdie was launched in Los Angeles in 2013.

Discover. Shop. Share.

MyDomaine is chic utility.

MyDomaine is a shoppable online and mobile content platform for home décor inspiration and information. Launched by the creators of, and led by Mat Sanders (Domino, Apartment Therapy), the site includes evergreen expert advice, image galleries, and highly curated products for the home and beyond. Seeking to bridge the gap between décor and commerce, MyDomaine reaches its audience through inventive web, mobile, and social content. Launched in 2013 by the team behind, MyDomaine is located in Los Angeles.

Hillary Kerr and Katherine Power are the co-founders Clique Media, which includes (celebrity style and runway trends), (home décor), and (makeup and beauty). Prior to the launch of, Kerr was a Los Angeles-based writer for publications such as ELLE, Teen Vogue, and Nylon; Power was the West Coast Editor for ELLE and ELLEgirl. Kerr and Power are also the co-authors of two books: Who What Wear: Celebrity and Runway Style For Real Life (Abrams, September 2009) and What To Wear, Where (Abrams, March 2011).

Who What Wear, Byrdie and MyDomaine Australia are published by Allure Media. One of the fastest growing digital publishers in Australia, we are about premium, fast-paced, digestible content produced by high profile local editors. Allure Media partners with some of the world’s largest and innovative publishing partners to bring world leading brands to Australia.

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