Step Inside Zimmermann's Relaxed But Elegant New Beach-Side Store
Since the Zimmermann sisters first pitched their clothing tent at Sydney's Paddington markets in 1991, duo Nicky and Simone have not only helped define the Australian approach to feminine, laid-back style, but have set high sartorial standards on the international circuit. Part of this, no doubt, is down to their focus on in-store experience. On your first step inside any Zimmermann store, you'll be greeted with a chic and inviting atmosphere. Rustic-textured walls and minimal furniture adorn fitting rooms, and splashes of elevated colour beckon you into a heavenly lair. Maybe, you'll even start daydreaming of booking in an elevated seaside sojourn in the Maldives or redecorating your home in theme—such is the power of the brand's relaxed but elegant décor.
In recent news, the homegrown label has set up shop in buzzy Bal Harbour, Florida, a shopping metropolis that houses well-established labels like Tom Ford and Stella McCartney. Nicky has said of their exciting new endeavour: "Bal Harbour is always a go-to destination for us when we're in town, so when an opportunity came up to open our first Miami store, it just felt right."
Step inside their new beach-side store below.
Get the look with these relaxed-but-luxe pieces.
Milano Republic Replica Hans Wegner Wishbone Chair ($175)
The weave detail gives this chair a coastal feel.