Why We're Loving ABC Carpet & Home's New E-Commerce Site

by Sally Holmes
sponsored It feels like ABC Carpet & Home has been listening in on all of our online shopping-related thoughts. With its new relaunch, ABCHome.com is finally fulfilling our dreams of having a go-to home décor shopping site that's both visually compelling and incredibly easy--not to mention fun-- to click through. Larger images take away that Russian roulette feeling when it comes to ordering online, and more in-depth explanations of exactly what each product is--like little histories of each pouf, pillow, and pendant--get rid of the guesswork. Plus, it's all really pretty: when you first see the stunning images on the homepage, it's easy to forget you're not flipping through the pages of a high-fashion glossy-- these inspirational photos will have you mentally redecorating your home before you know it. It only takes a moment to realise this is much more than your run of the mill e-commerce site. But the best part is that ABCHome.com has made everything completely stress-free. The online shopping version of breakfast in bed, the site has laid out everything we could possibly want, right at our fingertips--including some seriously delicious buttermilk pancakes. With ABC Edit, we've got a whole list of items curated by their team of creative experts, with ABC Events we have the full lowdown on any big fashion, beauty, food, or design to-dos, and with ABC Design Services, we can now know the answer to any design-related dilemma, instantly. But our personal favourite feature is the Love List, which lets you save the items you're coveting to one place for easy access to purchase later or to leave open on your computer screen to give your significant other a not-so subtle gift hint. So explore the new ABCHome.com and peruse some of our favourite products, like the gorgeous Aviva Stanoff seafan pillow, Aura recycled silk rug, super luxurious Sefte alpaca throw, and a truly killer tulle skull we'll be loving way beyond Halloween. And even though clicking through all this eye candy feels like an in-store shopping experience, you're welcome to keep your pjs on. shop-look
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Aviva Stanoff Calypso Seafan Velvet Pillow, $250  Mysticism Pink Ottoman, $1695  Reflect Bistro Standing Mirror, $1895
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 Aura Fine Silk Rug, $12600  Eskayel Madagascar Pillow, $150  Vanity of Silk Tulle Skull, $1495
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  Sefte Cream Maya Boucle Throw, $440  Sirio White Wood Bookcase, $1995 Cobble Hill Tribeca Sofa, $1895

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