The Daily Edited’s New Melbourne Boutique Is Store Goals

Lauren Powell

The Daily Edited’s first ever boutique sums up the brand’s vision to a tee—it’s personal, luxury yet accessible, and seriously cool. And just like its sought-after designs, the space was made for Instagramming (we guarantee you’ll leave with some dreamy interior images on your phone post-visit).

Located in the Chadstone Shopping Centre in Melbourne’s south east, The Daily Edited flagship is not only one where a legit shopping spree is inevitable (don’t say we didn’t warn you), but it’s one you won’t want to leave thanks to its living-room-meets-office design.

Bold, yet elegant tones of emerald and magenta complement the pastel-hued line-up of products that are ready for on-the-spot personalised monogramming. We chatted with the inspiring founder of The Daily Edited, Alyce Tran, to give us the low-down on this very stylish space—scroll on to take the tour.

If you can't make it into store, do the next best thing and shop the TDE collection online.

Read more stories about decor and follow us on Pinterest for more interior inspiration.  

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