Why Every Leader Can be Inspired by Taylor Swift’s Grammys Speech

Lauren Powell
by Lauren Powell
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It seems Taylor Swift won more than three Grammy Awards yesterday—the pop star also won the respect of leaders and women all around the world after the passionate acceptance speech she gave after taking out the prestigious Album of the Year award. A recent Inc. article outlined why her words became essential listening for every CEO, founder, and leader on how to turn controversy into a win. Read on to find out what every leader can learn from T-Swift’s words.

Stay focused.

"If you just focus on the work, and you don't let those people side-track you, someday when you get where you're going, you'll look around and you'll know that it was you and the people who love you that put you there, and that will be the greatest feeling in the world," Swift said in her acceptance speech. Don’t get side-tracked by other people’s opinions, unnecessary drama, or allow others to place doubt or uncertainty in your mind. Focus on yourself, your business, the great people around you, and allow success to follow all on your own terms.

Protect your brand.

As a leader in any position—big or small–always stay loyal to yourself and protect your brand in any and every situation. Swift purposefully directed her speech at her fans to remind them why they were her fans in the first place—and as a result inspired a bigger loyalty among her core demographic and additionally received respect from a new audience. A sticky situation is the perfect opportunity to remind people why they should remain loyal and protective to you and the brand.

Look at the bigger picture.

Because Swift didn’t focus on herself and her own personal experiences, but rather spoke up about the bigger picture (case in point: the higher cause of inequality for women and encouraging young women to focus on their own work instead of the controversy) she reminded others that she is a leader and an advocate, not a victim. Take advantage of a controversial situation by addressing the broader issues proactively as a leader, rather than allowing personal attacks or small details to take priority.

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