First Thing: This Footwear Designer’s Morning Routine is as Inspiring as Her Company

Lauren Powell
by Lauren Powell
PHOTO:

Sol Sana

When you’re responsible for one of the hottest shoes brands on the market, it’s a given that each day is as demanding and eventful as the next. The founder and creative director of sought-after Australian footwear brand Sol Sana, Sara Caverley attributes her productive days to her strict morning routine and pre-sunrise start. The Sydney local revealed to us how she spends the first few hours of each day and it’s no wonder her five-year-old company is thriving. Read on to find out how this fashion entrepreneur begins her busy days.  

6.30 a.m. Alarm goes off and I tend to hit the snooze button if I’m not heading to a pilates class on that particular morning.

6.40 a.m. Alarm goes off again and I reach for my iPhone and do a quick scroll though the emails and see what has happened overnight in our overseas markets.

6.50 a.m. Jump out of bed, shower, hair and makeup (usually just a 5-10 minute effort!), throw on some clothes and I’m set for the day. I’m running around most of the day so I always opt for a comfy pair of ripped jeans or a maxi skirt and tie it back with a Bassike t-shirt and a leather jacket.

7.20 a.m. Slip on some slides or loafers (luckily I have an entire shoe wall dedicated to my shoe storage area so I’m never out of options!)

7.30 a.m. I’m out the door and into the car.

8.00 a.m. I arrive at our Alexandria office and stroll across the road to Bourke Street bakery to grab my morning long black with a dash of milk.

8.10 a.m. I’m in front of my computer tucking into a bowl of cereal with almond milk as I go over my schedule for the day.

8.45 a.m. Depending on the day, I am often in a meeting with the design team to go over new season designs or colour palettes—we can have up to four collections we are designing at any one time for different markets so it’s almost a full-time job trying to keep track of all our developments.

10.00 a.m. My days are also fairly varied so I could be on a Skype call with one of our overseas agents getting a sales update on the season’s sales campaign, planning an upcoming look book shoot that involves model castings, meetings with stylists and photographers, or brainstorming shoot concepts.

11 a.m. Snack time—I’m a massive snacker so I always keep a stash of tamari almonds in my desk draw to keep me focused.

Shop a selection of Caverley’s morning essentials below.

Will you be taking inspiration from Caverley’s morning routine? Tell us below!

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