First Thing: This Creative Director's Morning Routine Is Something Else

Katie Fowler
by Katie Fowler
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@saasha_burns

 

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Saasha Burns is the embodiment of health and hard work. Yes, the two  can go together, and this creative director's morning routine looks pretty much like our dream. Launching their essential daily vitamins brand Bear in March of this year, Burns and husband Samuel Leetham are a dynamic duo who make their everyday routine look as beautiful as their vitamin's labels. Not only does Burns run their growing business every day, she also finds the time to model, write, and socialise. From apple cider vinegar to a stellar skincare routine, Burns makes sure to live and breathe everything health and wellness every morning.

Read on to be inspired by the creative director's daily routine.

5.30 a.m. Sam and I travel so regularly, so we're usually lucky enough to be woken by the sun most mornings. We love leaving the blinds open at night-time and letting the sunrise slowly wake us through the windows the next day. During the week, we like to rise early and kick-start the day (after hitting snooze a few times) and we interchange this with a much slower morning over the weekends.

6 a.m. By now we'll both be up and have a glass of water with lemon or apple cider vinegar. I absolutely love the cleansing properties this simple ritual has. If we're in Melbourne, we'll usually head to The Tan for a walk. After a quick takeaway coffee from Entrecôte, or Gilson, we use the time to just talk, usually about the day ahead. If we're in Sydney or Byron, we'll head to the coast and walk along the beach. We often find this time before the rest of the city is awake is the most productive and creative–and we almost always find ourselves canvassing the strategic plans for the Bear brand and what lies ahead for the business both here in Australia and also overseas.

PHOTO:

@saasha_burns

 

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7 a.m. After a solid walk, we head home and make breakfast, usually consisting of fresh seasonal fruit or porridge in the cooler months with a cup of green tea. We'll both spend some time with our British Shorthair cat, Dallas, before I jump into a short but super-hot shower. I'll then start my morning skincare and beauty routine, then finishing by taking a Bear Essential Daily Vitaminat the moment, we're both taking Explore for a balanced combination of immunity, energy and cognition while we're travelling and working so much.

8 a.m. Every day is different but from 8 a.m., I could be in the Bear studio, shooting content for brands, writing a new blog post for Straat Stories, or organising our next trip away. If I'm in the Bear Studio in Windsor, I'm responding to key emails and organising any content that is ready for publication or release that day. We usually have our key agency or partner meetings first thing each morning to ensure we're all aligned on the short-term activities for the day and to re-align on the long-term strategy for the brand. At the moment, we’re usually checking-in with the team at Mecca as we've been working towards our in-store launch.

PHOTO:

@saasha_burns

 

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9.30 a.m. As mid-morning comes around, we will finish packing any overnight orders to our Bear customers. We've also been working closely with B-Corporation recently as we aim to achieve sustainability certification for Bear in early 2018. For example, today I have a face-to-face meeting with the B-Corp team to refine our Impact Assessment and craft our application to ensure we’re progressing in each of the key business and sustainability criteria.

10 a.m. By this time I usually check-in to our local go-to café Journeyman for an espresso or cold-pressed juice, and use the short walk from the studio to enjoy the sunshine and make a few calls to friends and family. We are lucky to spend most mornings like this and find they set the foundation for an amazing day ahead.

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