Tour This Fashion Label’s Light-Filled Melbourne Head Office

Lauren Powell

Taking a sneak peek inside the head offices, studios, and workshops of the country’s finest brands is undoubtedly one of our favourite past times. So when the team at fashion label, RYDER, welcomed us into its Melbourne HQ, we of course accepted the offer in a heartbeat.

Located in the Victorian capital’s south-east suburb and fashion precinct of Armadale, the light-filled and relaxed upstairs studio is clearly a proud nod to the brand’s effortless, laid-back, and quintessentially Australian style. The founder and designer of RYDER, Penny Brown, has used natural textures, clean colour palettes, indoor plants, and Australian artwork to create an extension of the brand’s dreamy downstairs boutique. “We wanted customers, buyers, and friends to feel the brand ethos, as soon as they walked into the RYDER boutique and studio,” notes Brown. Scroll on to see where the magic happens for this classic Australian fashion label.

Love this space? You'll love the RYDER collection even more—shop it now.

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