Roxy Jacenko Reveals Her Top 5 Career Lessons
As the founder and CEO of one of the country’s largest and well-renowned public relations companies, Roxy Jacenko sure knows a thing or two about running a successful business and building a flourishing career. Being fearless, aiming for excellence, and most importantly, having a point of difference is what the entrepreneur puts her success down to. “I figured if I tried to emulate what had already been done in PR, I may be able to run an okay business, but I would never truly make an impact or create a thriving business so instead have followed my instincts as to what I genuinely believe will work for my business and clients,” explains Jacenko. “Whether it's in your career or business, don't worry too much about what others are doing, just play your own game and never stop striving for excellence in everything you do.” Read on and take inspiration from Jacenko’s top five career lessons —we know we will be.
Even for what you may consider the most mundane or simple of tasks. How you do anything is how you do everything. Whether working for someone else or yourself, good enough and is never good enough so always aim to over deliver and do everything to the very best of your ability.
Sometimes opportunity can be found in what are seemingly insurmountable challenges. Be fearless in trying new things, seeking challenges and taking on the new and the unknown. If you always resist difficult tasks or situations you will never grow as a person or as a professional.
While it's a good to take advice and learn from others, at the end of the day it's important to know when to listen to your instincts. It could be your business idea, going for that new job or doing things differently from the norm, whatever it is, if you truly know it’s the right decision for you at the time, go for it. Don't let yourself be held back by other's fears or doubts.
No one has ever been truly successful by copying another. You need to embrace your originality and capitalise on it. In today's competitive business world, you can't afford to be a carbon copy of everyone else around you. Find your own voice, niche and/or speciality and run with it.
Focus on your strengths and what you do best. If you dwell on your weaknesses, problems or potential hurdles you will never progress. Don't look around you at what others are doing, look ahead for what is new and different and how you can play to your strengths. Spending too much time worrying about what you should have done or mistakes made isn't productive and will only keep you one step away from being your best.