Pantone's 2017 Colour of the Year Is an Ode to New Beginnings
In an attempt to wipe the slate clean heading into 2017, the world-renowned team at the Pantone Colour Institute has carefully selected Greenery as the 2017 colour of the year. "Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," said Leatrice Eiseman, executive director of the Pantone Colour Institute. "Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another, and a larger purpose."
With zesty yellow undertones and the raw vitality of the great outdoors, Pantone 15-0343 is certainly evocative of springtime and all of the symbolism that comes with it. New beginnings aside, Greenery certainly speaks to our society's overexposure to artifice and the slow pilgrimage back to our organic roots—both in terms of food and lifestyle. "This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle, and design choices globally," reads Pantone's announcement. "A constant on the periphery, Greenery is now being pulled to the forefront—it is an omnipresent hue around the world."
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