First Look: Oh Joy! For Target

Julia Millay Walsh
joychoheaderTarget has tapped graphic designer, blogger and founder of Oh Joy!, and pinner extraordinaire Joy Cho for its latest collaboration: a limited-time collection of sprightly Spring entertaining pieces. The line, which will be available in select stores and online March 16, will include party décor, paper products, and serving ware in Cho's signature colourful and carefree aesthetic. Ranging from $3 to $25, the affordable accessories are a perfect fit for vibrant warm-weather get-together. Take a first look at the collection below and head to Oh Joy! for a behind-the-scenes look at the photo shoot. Look_14 Look_15_Ver2 Look_13_Cardstock Look_12 Look_11 Look_10 Look_09 Look_07 Look_08 Look_06_TreatBags Look_06_Confetti Look_06 Look_04 Look_03 Look_05 Look_01 Look_02 Which piece is your favourite? Tell us in the comments! Photographs: Courtesy of Target

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