The Insider's Guide to a Stylish Super Bowl Weekend

Whether tagging along with your significant other who scored corporate-sponsor seats or just looking to rub shoulders with the sports world, the hottest place to be this weekend is New York City, host of Super Bowl XLVIII. While endless press conferences, celebrity-studded affairs, and sponsored events may be music to the ears of football fans, we've called in the experts for an alternative guide to surviving the city this weekend. Co-founder of bespoke luxury travel site, In the Know Experiences, Lia Batkin shares her favourite shops, restaurants, and spas to help you navigate the hustle and bustle of the biggest weekend in sports, in style. 1
thumb-1 Dover Street Market The perfect place to find a fabulous outfit for being seen in the VIP area. Just before Christmas, Rei Kawakubo of Comme des Garcons opened a New York outpost of her highly curated London store Dover Street Market. Throughout the Kips Bay space, different vignettes are uniquely designed around each of the labels/designers they stock. To explore the store is a sensory experience not just for shoppers, but also for lovers of interior design. Warning: there is a lot of eye candy to take in and it requires a decent amount of time. As for the clothes, Yves Saint Laurent and Alaia mingle next to young and mostly unknown designers, making it easy to find something truly unique.
thumb-2 FiveStory To get something for that last minute dinner you have to attend with your significant other's boss. FiveStory is New York's answer to Paris' Colette boutique - intimate, independent, and luxurious. Claire Distenfeld curates an all-star cast of brands for men, women, and children that will break the bank. The Upper East Side townhouse in which it resides has art, ready-to-wear accessories, jewellery, and home décor for the shopper with an eye for the finer things in life.
thumb-3 Maison O Perfect for dinner before a big night out. Maison O is a tucked-away izakaya in NoLita with a diverse array of well-made Japanese fare, from sushi to dumplings to yakitori chicken skewers. An izakaya is essentially a Japanese pub, and this one milks the concept with dim lighting, late hours, and free-flowing booze accompanied by shareable fare. The chance to segue easily from dinner to drinks to karaoke makes Maison O a true nightlife destination, but not in any kind of cheesy, clubby way.
thumb-4 Sant Ambroeus The place for a light bite. Their newest location just opened on the border of Soho and Nolita on Lafayette Street and is perfect for breakfast or a great place for a lunch break while shopping. Their uptown location is a New York institution and it's clear their new, hipper location will not disappoint!
_maxim The Maxim Big Game Weekend Necessary to secure your title as best-girlfriend/boyfriend-ever. For the past decade, the Maxim party has been the hottest ticket in town, the premier event during Super Bowl weekend for celebrities, VIPs, and professional athletes. This year, the Maxim party is taking over the Big Apple with a two-night event on the West Side that will capitalise on the amazing glitz, glamour, and energy of the city that never sleeps with nightly performances from DJ Sebastian Ingrosso of Swedish House Mafia and Kendrick Lamar. Tickets start at $1250 a person.
_acme Acme In the case you didn't score an invite to an official Super Bowl party. New York's coolest downtown lounge where the beautiful and chic go to listen to great music and drink the most fabulous custom-made cocktails. There is no "bottle service" at this NoHo spot, just lots of low-key celebs and the people they hang out with. Go early for dinner then slip downstairs before the line gets too long.
_soho Soho Sanctuary The place to get over your hangover. The Sanctuary wellness spa is a female-only SoHo spa that offers luxurious and beautifying treatments, alongside Pilates, yoga, gyrotonics, and Personal Power classes. They use organic and natural plant-based beauty products for their amazing services that range from deep tissue massages to detoxifying mud wraps, but my favourite is the oxygen facial!
_valley Valley Nails Perfect for prepping for a night out. The nail salons of all nail salons. They can do pretty much any design you could ever want on your nails...jewels, glitter ombre, even the logo of the super bowl team you're rooting for! Make your appointment early as this SoHo place gets booked up fast by all the in-the-know NYC fashionistas.
_theatre Queen of the Night at the Diamond Horseshoe A good way to have a more low key night between parties. Queen of the Night, now playing in Mid-Town at the newly reopened Diamond Horseshoe, is an immersive, theatre-like collaboration from the creators of Sleep No More. Loosely based on Mozart's opera The Magic Flute, the show's focus is on food-themed performance art. The story follows a dark debutante ball thrown by the Marchesa, the eponymous Queen, for her daughter Pamina. Guests are called upon to participate in the performance, which infuses circus acrobatics, music, food, and cocktails, including the saucily named "Queen's Bush."
What are your favourite spots in New York City? Let us know in the comments below! _header

Add a Comment

More Stories