This New Website Is a Chic Mother's Dream Come True
Cool mothers and mums-to-be, listen up. A new website from a duo of lady bosses is changing the game, offering an online shopping and content destination for the modern mum. Meet MINIMODE, a commerce and editorial destination for mum and baby, from two New York City mothers with style for days. MINIMODE curates the best clothing, accessories, décor, beauty and more, from a variety of beautiful boutiques, bringing together shopping for your little one and yourself under one, super-convenient roof. Think: brands you'd just as quickly find at Net-a-Porter or Barneys alongside sweet plush mobiles and cosy crib blankets. t also boasts editorial features, like a recurring Mum Crush interview series where creative women are spotlighted. We chatted with co-founders Colleen Crivello and Maria Benetos, a designer and media exec, about mum style and why the parenting space needed new life.
MyDomaine: What do you believe the parenting space needs more of?
Colleen Crivello and Maria Benetos: More things that speak to parents as they were before kids. If we lived interesting and full lives before, we still do now.
MD: What kinds of parents/people/lifestyles did you create MINIMODE for?
CC + MB: For those who love style, travel, discovering new things and want to stay ahead of the curve when it comes to fashion, beauty and design. They lead busy lives and are active in their kids' lives. Our goal is to offer them a service through our curation and to keep them engaged with our content
MD: What are your thoughts on "mum style"? A thing? Not a thing? Old fashioned?! Totally awesome?
CC + MB: Not a thing. "Mum Style" should be the same style a woman had before she was a mum! You can still be comfortable while looking and feeling beautiful, and feeling beautiful is so important once you become a mother.
MD: What's the future hold for MINIMODE? What are you most excited about?!
CC + MB: Right now, we're excited to grow the site and keep getting amazing and inspirational mums to be featured on MINIMODE. We also want to increase our non-fashion content and product curation, such as fun and unique decor items for kids' rooms and toys that are not widely available.
Scroll to shop some of MINIMODE's curated selection of items now!