This Insanely Cool Loft Is What Downtown Dreams Are Made Of
While we love a traditional interior and adore a modern space, there's one style we keep coming back to: the downtown loft. Think open-plan living rooms, exposed-brick walls, structural elements, and industrial vibes, often all in the one room. If you steer toward this vibe at home, too, you'll swoon over this factory flip in the hip arts district of downtown Los Angeles.
The old ketchup warehouse was built in 1927 before being converted into lofts. Portland-based interior designer Max Humphrey gave the historic one-bedroom a "prepclectic" makeover with pops of plaid layered among vintage one-offs and rare finds. This is Humphrey's signature. In fact, he tells us his entire design philosophy (which he describes as Pacific Northwest Americana) is based on the quote "Style is knowing who you are, what you want to say, and not giving a damn." He explains: "Design-wise, it's all about the mix for me. I like mixing styles, decades, materials, metal finishes, new and old, cheap with expensive. My favourite room has a lived-in look with loads of art on the walls and books on the shelves."
However you want to explain it, this loft is right up our alley, and we know you'll love it too. Take the tour with added style notes from Humphrey about his interior choices and challenges throughout the process. We guarantee you'll be pinning every shot.
The open-plan design was the most challenging aspect of this project, but he didn't let that stop him. "It was fun to design around," he said. "There's no unused or unnecessary space. Too many new houses have a million rooms that never get used, such as formal dining rooms and empty living rooms."
Since it's a loft and "every space is visible from every other space," Humphrey tried to keep the larger items fairly neutral. "This gives me the freedom to move pieces around from room to room if I want to later on," he said. "I kept the upholstery to solid colours. The pops come in with the art and accessories, but I don't worry about those matching anyway."
If there's one essential piece every loft needs, it's definitely a hanging chair. "I had always wanted one of those rattan hanging chairs but never had the ceiling height for it," he said. "So when I moved into this place and saw the tall walls, I was psyched to finally put one to use."
While the layout and design is carefully planned, he didn't overthink it. "I just bought things I loved and made them work," he said. "I tried to bring in as many organic materials as I could so the space wouldn't seem so cold and industrial, such as wicker, rattan, canvas, pottery, houseplants and old rugs."