Easy Ways to Leverage Your LinkedIn Account
How often do you log in to your LinkedIn account? Is your profile complete and up to date? If you’re like most of the 380 million Linkedin users, you’re barely scratching the surface of LinkedIn’s potential. Social media expert and LinkedIn trainer Brian Basilico understands the resistance many of his clients have toward the B2B social media site but urges professionals to endure unwanted connection requests for the greater benefit of a strong and professionally beneficial network on LinkedIn. In his book It’s Not About You, It’s About Bacon, Basilico states, “Amidst all the misunderstanding and complacency is one of the most feature-rich business search engines on the planet.”
Basilico offers one foolproof method to getting the most out of LinkedIn—remember that the names you see on screen are connected to real people that can help make your career as successful as possible. Scroll through for three ways to leverage your relationships on LinkedIn.
As tempting as it is to see that “500+” on your LinkedIn profile, it’s more important to develop quality relationships. Before connecting with someone on LinkedIn, strategize. Figure out who you want to target and why. And don’t forget to use tags as a way to categorize your connections (e.g., client, potential client, power partner).
You can find potential partners and/or clients on LinkedIn by researching what groups they are a part of. If you stumble upon a group with a lot of potential connections, try to join it. And don’t be too shy to contribute to the discussion at hand. Once you’ve established yourself as an active participant, the group moderators will be more comfortable allowing you to post original content.
Don’t just use LinkedIn as a sales pitch platform. Bring something to the table by offering the network great content. Use your content as a means to showcase your knowledge and your brand. Post other users’ content to demonstrate your awareness of the industry. Make sure to cite correctly, and your expertise by association will shine through.
To read more about how to leverage your LinkedIn network, visit Inc.
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Opening photo: Courtesy of Marie Claire