Meet The PR Guru Behind Some of Australia's Most Coveted Fashion Brands

Lauren Powell
by Lauren Powell

In honour of our co-founders Hillary Kerr and Katherine Power’s latest book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($19), we’re running an interview series featuring 17 questions (to parallel the book’s 17 chapters) about the work lives of inspirational female leaders who are at the top of their fields. So far, we’ve tapped Lisa MessengerPip EdwardsKelly Wearstler, and more. Next up? Kelly Müller.

When Kelly Müller isn’t acting as MyDomaine Australia’s resident contributor, she’s working her PR and marketing magic for some of Australia’s most coveted fashion and lifestyle brands.

Once the marketing director at Stylerunner and PR and communications guru at ModelCo, Müller has proven she’s at the top of her game since launching her own boutique marketing, PR and brand strategy consultancy, KMC, late last year. The Sydney-based agency may have only just landed on the PR scene, but considering its clients include some of the most desirable fashion and lifestyle brands in town (hello, P.E Nation, Zulu & Zephyr, The Vista, One Teaspoon, and Lounge Lovers), it’s safe to say it has already made a name for itself.

We chatted with Müller to find out how she stays up-to-date with the ever-evolving industry, the top five qualities she looks for when she’s hiring, the best career advice she’s ever received, and everything in-between. Aspiring girl bosses, read on. 

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Opening image courtesy of Caroline McCredie.

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