Meet The PR Guru Behind Some of Australia's Most Coveted Fashion Brands
In honour of our co-founders Hillary Kerr and Katherine Power’s latest book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($19), we’re running an interview series featuring 17 questions (to parallel the book’s 17 chapters) about the work lives of inspirational female leaders who are at the top of their fields. So far, we’ve tapped Lisa Messenger, Pip Edwards, Kelly Wearstler, and more. Next up? Kelly Müller.
When Kelly Müller isn’t acting as MyDomaine Australia’s resident contributor, she’s working her PR and marketing magic for some of Australia’s most coveted fashion and lifestyle brands.
Once the marketing director at Stylerunner and PR and communications guru at ModelCo, Müller has proven she’s at the top of her game since launching her own boutique marketing, PR and brand strategy consultancy, KMC, late last year. The Sydney-based agency may have only just landed on the PR scene, but considering its clients include some of the most desirable fashion and lifestyle brands in town (hello, P.E Nation, Zulu & Zephyr, The Vista, One Teaspoon, and Lounge Lovers), it’s safe to say it has already made a name for itself.
We chatted with Müller to find out how she stays up-to-date with the ever-evolving industry, the top five qualities she looks for when she’s hiring, the best career advice she’s ever received, and everything in-between. Aspiring girl bosses, read on.
I own my own PR and Marketing consultancy business where I strategise and execute ways to elevate brands to the next stage of their business.
That results are often based on being a nice person. It's all about relationships.
My first job was rolling ice creams when I was 14 years old so I doubt the outfit was anything worth mentioning! However, for my first “real job” I imagine it would have involved something black and/or denim.
There are so many incredible people I'd love to meet with—Chrissy Teigan (hilarious), Michelle Obama (empowering and intelligent), Elon Musk (innovative and creative), however I would love another 30 minutes of Pip Marlow's time. The former Managing Director of Microsoft and now CEO of Strategic Innovation at Suncorp made a huge impression on me when we first met a few of years ago. She agreed to a one on one catch up while I was pregnant where she shared her experiences and advice as a working mother. She's a passionate, warm, and incredibly intelligent woman who is doing so many great things for modern-day employment (such as flexible working hours) as well as leading one of the most successful technology companies in the world.
That I didn't know my worth earlier.
Initiative, resilience, perseverance, and positivity.
A positive attitude.
I have just hired my first employee so perhaps ask me again in a few months’ time! If you asked someone who has previously worked with me, I imagine they would say I was tough, but with good intentions.
With honesty and integrity. Don't burn any bridges. Remove emotion.
Usually some kind of salad but if I'm working from home, I'm currently loving a bit of a “breakfast hash”—pan fried pumpkin and zucchini with an egg and smashed avo.
Being too afraid to ask questions. There is nothing wrong with not knowing the answer, it's all about how you get the answer that leaves an impact on people.
Mornings are all about my daughter, Sunny. When she wakes up, I pull her into bed with me for cuddles and we read a book. On the days I don't head into the office, we jump on my bike and ride to the beach for a swim. I would love to say evenings are my own, but after Sunny has gone to bed, its dinner with my husband then into all of the emails I didn't get to during the day.
Every day may not be good, but there's something good in every day.
I have just moved from operating as a sole trader from my dining room table to registering as a company and hiring a full time employee, so I am excited to see what's in store for KMC this year as well as working on all of the incredible projects I have on the go with my inspiring clients.