Emily Ratajkowski Is the Most Influential Fashion Figure on Instagram Stories
Instagram Stories turned one yesterday, along with our almost obsessive need to chronicle every aspect of our lives on the social channel. In celebration, the company released Stories-related data for the first time, and we were particularly intrigued by the most-viewed stories within the fashion realm. The top spot was claimed by model, actress, and activist Emily Ratajkowski, who boasts a casual 14.3 million followers.
While a quick glance at Ratajkowski's Instagram feed will explain why, we were admittedly surprised to find fashion It girls like Gigi Hadid and Kendall Jenner trending toward the bottom of the lineup (at numbers nine and 12, respectively). The second spot was claimed by Chiara Ferragni of The Blonde Salad, followed by Candice Swanepoel, Hailey Baldwin, Cara Delevingne, Adriana Lima, Victoria Beckham, Miranda Kerr, Gigi Hadid, and Dior at number 10.
While these rankings may seem petty, these models, fashion labels, and bloggers wield a lot of influence in the space; their photos and messages subtly influence how we dress, what we buy, and even how we approach body positivity and acceptance.
Scroll down to see a few of Emily Ratajkowski's recent Instagram shots, and share your thoughts on the rankings in the comments.