These Are the Hottest Home Trends Right Now, According to Instagram
Outliers—if you’ve ever read the book by Malcolm Gladwell, you know very well what they are: stories of success. The best-selling author spent years studying the best, brightest, and most successful people in order to understand what makes high achievers stand out from the crowd.
If people can be outliers, so can trends, right? We put this theory to the test and turned to Instagram to uncover the common denominators that made interior photos go viral. We scoured our favourite Instagram accounts to unearth the images that performed exceedingly well, gathering an off-the-charts amount of likes.
What did we find? Recurring patterns aplenty: a lot of ornate crown moldings, delicate chandeliers, and herringbone floors. Curious to know what else makes people tap on Instagram? Keep scrolling to find out.
Black-and-white design schemes are a strong recipe for success for minimalist fans on Instagram, but when you post geometric—or even better, cubic—tiles in a black and white interior, that's a double whammy. This room designed by French architects Royal Roulotte reached over 7000 likes.
No surprise here… Moroccan rugs are plastered all over our Insta feeds, but here's the twist: Opt for colourful Boucherouite rugs as opposed to the more classic Beni Ourain. Used here as a wall hanging, this @apartmenttherapy photo amassed nearly 7000 likes.
Here's a recipe that works like a charm: Start with a Parisian interior with ornate crown moldings and herringbone floors (a must-have on Instagram), and throw in sculptural modern furniture. This beloved interior crossed the 7000-likes threshold into viral status.
The #shelfie is a trending hashtag for a reason—expertly styled bookcases consistently perform well on Instagram. Bonus points if it features colour-coded books and handmade pottery. Evidence: @ArchDigest's beloved post reached almost 10,000 likes.
Truthfully, no matter what your bathroom looks like, it will always get more likes if it prominently features luxe bath products. The common offenders: Diptyque, Aésop, and Grown Alchemist. Blame it on our love for cozy boutique hotels. This bathroom was well-loved at 8500 likes.
Apparently it's not just Sia who wants to swing from chandeliers, as they are the common denominator of many top-performing posts. This Parisian flea market chandelier hanging over a minimal monochrome Scandinavian room was liked almost 9000 times.
Beacon Lighting Madeleine 20 Light Egyption Crystal Chandelier in Chrome ($3695)
Which part of this room performed best? Is it the clawfoot tub, herringbone floors, subway tiles, or the seafoam-green walls? Probably a combination of all of the above, but other similarly hued bathrooms have also outperformed their counterparts. This one got love nearly 10,000 times.