Not a Drill: Gucci Is Opening Its First-Ever Restaurant

Sophie Miura

Gucci is perhaps best known for eclectic prints and It girl–approved logo bags, but now, the esteemed fashion house has turned its attention from runway to restaurant. The iconic brand has announced its first foray into the food industry with the launch of the Gucci Osteria, a luxury restaurant housed in its latest concept store in Florence.

So what can you expect from Gucci's first-ever restaurant? It certainly lives up to the brands luxury heritage. Three-Michelin-star chef Massimo Bottura of the world-renowned Osteria Francescana is in charge of the menu, which pays homage to the brand's roots.


Courtesy of Gucci

Rather than serving dishes from his acclaimed restaurant, Bottura has crafted a new menu for Gucci featuring Italian classics. Think Parmigiano-Reggiano tortellini, pork buns, and a decadent mushroom risotto, says Elle. Yes, Gucci pasta is about to become a thing.

The brand hardly shies away from colour, so it's fitting that the restaurant walls are a saturated shade of grass green, which forms a bold background for the upholstered seating area. Entry to Gucci Garden, which includes a store, gallery, and more, costs about $10, but you'll need to make a reservation if you're eager to find out what Gucci pasta actually tastes like—the restaurant has an intimate offering of 50 coveted seats. So long, savings.

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