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Exclusive: Inside This Beauty Entrepreneur’s Very Instagram-Worthy Sydney Office

by Lauren Powell

Gritty Pretty’s new Sydney head office emulates the entrepreneurial brand to a tee—it’s stylish, fresh, and wildly inspiring—exactly how you could describe the website and online magazine that is adored by thousands of beauty enthusiasts around the globe.

The two-storey industrial style space, located in the inner-city suburb of Rosebery, is the brainchild of Gritty Pretty's founder, award-winning beauty editor, and self-confessed lover of monochrome, Eleanor Pendleton. Pendleton enlisted the creative genius of interior stylist Camilla Ingall to assist in the design of the company’s first standalone headquarters and the result is a minimalist's dream.

The black aluminium steel structure, polished concrete floors, marble accents (and a plant collection so impressive it could double as a nursery) makes for one of the most Instagram-worthy interiors you’ll ever set foot inside. Scroll on to take a tour through the warehouse-like office and find out why and how Pendleton created this space for her budding beauty empire.

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