Tour the Stylish Office of a Hip Los Angeles Company

Greycroft Partners is a leading venture capital firm focused on investments in the Internet and mobile markets such as Baublebar, Trunk Club, TheRealReal, Huffington Post, and our very own Clique. With such stylish investments and $600 million to manage, the offices of the firm needed to be just as chic and on-trend.

Though only in the space for approximately eight months, Greycroft Partners created a comfortable office that’s almost residential in feel. Seeking the design expertise of Consort, the open work space is softened by comfortable lounge areas, a conference room illuminated by vintage industrial lighting, and an open kitchen with trendy shelving. Large-scale garage doors can be opened during the day for fresh air and an indoor-outdoor work feel.

“We wanted the vibe for our office to be eclectic in style, and given our relocation to the Arts District, a key aspect to our design was to be able to showcase the works of local artists,” says Allison Beck of Greycroft. Displaying works from Saatchi Art—a company Greycroft had formally invested in before it was acquired by Demand Media—gives the office a home-like feel, adding unique color and texture to the lofty space.

When discussing the design plan with Consort designers Brandon Quattrone and Mat Sanders (MyDomaine’s editor-at-large), the Greycroft team cited the design of L.A.’s Palihouse Hotel as inspiration for their own space. “While our office was being renovated, we spent a good portion of time at Palihouse and really wanted to add that type of style to the overall feel of the office,” says Beck.

A mix of glass-walled offices, standing desks, and long tables enables employees to work however they are most comfortable. “We wanted to take everyone’s work style into consideration,” says Beck.

With 25 employees located in Los Angeles and New York, a large and accommodating conference room in the West Coast office was important for cross-country calls and collaboration. “As the majority of our business decisions are made as a team, it was important that we have a great conference room that was not only a comfortable gathering space but also efficient for use,” says Beck of the clean room, which is enlivened by abstract artwork and unique lighting.

When asked about the difference between working in a standard office space and one that appears more homey and stylish in design, Beck cites employee satisfaction as a critical factor. “Having a place to come to that is comfortable and stylish makes a difference in people’s outlook, especially when you take into account everyone’s needs and the fact that everyone has an input into the design,” she says. “People have a sense of ownership and are proud to show off their home away from home.”