Tour General Pants Co.’s Insanely Cool Alexandria Office

Lauren Powell
by Lauren Powell

When we think of General Pants Co., the words cool, coveted, and contemporary instantly spring to mind. And when we stepped inside its Sydney headquarters, the exact same words could be used to describe its eclectic, but charming interior.

The popular Australian retailer is famous for being a one-stop shop for the coolest streetwear and denim on the market, and is home to many of the county's most coveted brands, such as Ksubi, Lee, Insight, and Wrangler.

Located in Sydney’s industrial suburb of Alexandria, the brand’s head office is oozing with some serious personality. The entrance boasts a graffiti-inspired entrance way with a bespoke print by Melbourne based artist, Mayonaize; stealing the show in the foyer is an MCM House sofa that has been fittingly upholstered in denim; and the kitchen is complete with a pool table that is a highlight at Friday afternoon drinks. Our favourite feature? The hallway, which has been “christened” by employees, visitors, and talent with song lyrics, quotes, and general banter in a kaleidoscope of colours. Scroll on to take the tour and fall in love with the brand even more.

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