Step Inside the Coolest Little Shop in NYC
Welcome to the coolest little shop on Orchard Street! When I described my blog, Sketch42, to Coming Soon’s owner Fabiana, as “mostly design and art, with a little bit of fashion,” she exclaimed, “Ha! Kind of like this store!” I couldn’t agree more.
Coming Soon, a little boutique in Manhattan’s East Village, is an amalgam of the coolest stuff you wish you could take home with you. It’s the perfectly quirky apartment you wish you lived in. You know, the one with a vintage Pepsi machine and a designer dart board? Except Coming Soon has way more edge than your average hipster vintage shop. It’s got design pedigree to back it up.
After years of working in galleries selling museum-quality midcentury furniture, owners Fabiana and Helena decided to set up shop on Orchard Street, and they brought their unrivalled aesthetic with them. “We wanted it to be accessible for everyone,” they tell me. “We wanted to create a fun environment and experience above anything.”
All that fun is grounded with classic furniture, styled with a really graceful hand. Coming Soon melds quirky and sleek in such a unique and delightful way; it’s packed with midcentury cool, and loaded with artist-made gifts that won’t break the bank. Everything in the store is designed to be delightful in one way or another, and I can guarantee that it’s hard to leave empty-handed!