How Camilla Franks Captivated the World With a Kaftan

Lauren Powell

In honour of our co-founders Hillary Kerr and Katherine Power’s latest book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($19), we’re running an interview series featuring 17 questions (to parallel the book’s 17 chapters) about the work lives of inspirational female leaders who are at the top of their fields. So far, we’ve tapped Lisa GershPip EdwardsKelly Wearstler, and more. Up next? Camilla Franks.

From the very second you meet Camilla Franks, you instantly feel as though you’ve know her for a lifetime. She’s vibrant, warm, engaging, and radiates an energy so uplifting you feel fortunate to be in her company.

Franks is, of course, best known for her eponymous fashion label and her iconic kaftans, which have been a staple in the wardrobes of some of the world’s biggest celebrities (we’re looking at your Oprah, Beyonce, and Olivia) and fashion-loving women around the globe since, its launch back in 2004.

Now with a lifestyle range (including swimwear, kids wear, surfboards, and rugs) to complement her coveted ready-to-wear collections, 17 CAMILLA boutiques across the country, and a multi-million dollar 2000sqm head office (to house her 200-plus staff members) swinging open its doors early next year, it’s clear that Franks is showing no sign of slowing down after already having one of the most successful fashion careers in Australia’s history. Which is why this creative mastermind and impressive businesswomen was a clear choice for our final Career Code profile of the year. Read on and take a step into the dynamic world of Camilla Franks.

Shop Camilla's latest collection Jambo Jambo.

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