July 22, 2014
Blake Lively's Lifestyle Site Is Finally Here
Preserve, the latest lifestyle venture for actress Blake Lively, is live. In her letter from the editor, Lively says "I'm more intimidated than I should probably admit. I'm no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat." However, we have a feeling shoppers will be coming in troves. The actress, who says is "hungry for experience," has set out for the site to be part magazine, part e-commerce hub, part philanthropic endeavour. Lofty aspirations for a novice to the lifestyle scene, but she already has us hooked. The curated collection of American-made items is both nostalgic for the past and celebratory of modern day craft. Here are a few items we're coveting from Preserve, snatch them up before we do.
Preserve. Promo Photography: via Glamour