by Melissa Goldstein

THE DOSSIER: NAME: Aurélie Bidermann. TRADE: Jewellery designer with celebrity fans including Beyoncé, Gwyneth Paltrow, and Sofia Coppola. VIBE: Eclectic boudoir in a honeyed palette. ABODE: One-bedroom apartment in Saint-Germain-des-Prés, Paris.

"Very French" is a phrase Parisian jewellery designer Aurélie Bidermann uses often. It not only fits her neighbourhood, but also her home: the Pierre Frey caramel-striped upholstered walls, the fairytale moldings, even her black and white checkerboard kitchen floors--the sort you'd encounter at Versailles or on the floor of an old-school butcher shop--are so very, well, you know. It's a fitting setting for a woman who, with her well-documented supply of slouchy tees and piled-on baubles, epitomizes that national un-pin-down-able essence that admirers the world over covet. But while her apartment bears the unmistakable mark of le drapeau tricolore, its contents--an ever-changing display of objects with spare but considered furniture--reflect the well-travelled life of its inhabitant.

TOKENS OF AFFECTION "Naturally I love objects," she explains of her memento-driven approach to decor. "That's why there are things everywhere!" This more-is-more technique has paid off, transforming a small space into a charming one. The bookshelves overflow with collectibles: an African landscape by photographer Peter Beard (draped with Bidermann's green and pink shelled Ipanema necklace), a limited-edition series of fashion designer figurines by Kidrobot, retro personal photos, and a cluster of wheat in a glass bottle--a good luck symbol in France.

HOUSE STAPLES Along with regular trips to the local cheese shop, fish shop, and grocery ("Everything is on my corner!" she gushes) Bidermann is also a regular at the florist: fresh white garden roses are a house staple. So too are vintage statement pieces--a marble-topped Louis XV commode dresser, a velvet studded occasional chair, and an industrial wood cabinet. "Well, I use it as a cabinet, I have no idea what it was intended to be before it was mine," she says.

WORK AND PLEASURE Selections from Bidermann's jewellery collections add glimmering contrast to the apartment's grand floor-to-ceiling brocade drapes. A deconstructed shrine to shine takes over her vanity, with the designer's trademark snake cuff, handmade 18k gold link bracelet and turquoise necklace--one of the first pieces she ever made--organically arranged. "It's a mix of: I have no space, and I find them decorative," she says. Nearby, a distressed floppy hat is hung in a place of honour equal to that of her prized Todd Selby prints: a portrait of Karl Lagerfeld and a cheeky denim posterior shot. "Visually strong," she explains. It's a succinct summation that could apply to nearly everything in the intimate space. "Yes, it's one big mood board," she agrees.



Peacock Chair by Hans Wegner, $3450, 1stdibs Beige Fabric on Throw Pillows, Curtain Fabric, Lelievre
Caramel-striped Wallcovering, Pierre Frey Black Chair, Steel Table Merci
Limited-edition Figurines, Kidrobot


Photographs: Justin Coit

Add a Comment

More Stories